Amazon 4PL Management

Understanding the E-Commerce Platform in the US

For consumers in the US, online shopping means to buy on "amazon".

Amazon's e-commerce market size of over 200 billion dollars in 2017 and how the word 'Amazonification' has emerged shows that now Amazon has taken over the industry.

Just like how 'Google' became a common noun, now we need 'Amazon' and the Amazon SEO techniques.

Amazon is the most customer centric platform in the world where people can find everything they need online.

$200 Billion+

Amazon's Global E-Commerce Market Size

$70 Billion+

Total E-Commerce Market Size in Korea

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Amazon is Key

Amazon has caused many distribution companies' sharp drop in sales and their offline stores to shutdown.
They are expanding all over the world with its enormous resources and loyal customers.
As Amazon has already dominated the e-commerce market, they are now overtaking the U.S. with search engine.

Amazon Membership Exceeds Wholesale

You can see that the number of Costco or Sam's Club members remain almost the same throughout the years, but Amazon membership is increasing dramatically. The graph on the left shows the consumption amount of Amazon membership. You can see that average spend of customers with membership is 5 times more than that of customers without the membership.
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